Create a System That Serves Others
I’m convinced this is the secret to business success condensed into a simple sentence. These words carry a lot of meaning. Let’s break it down even further so you can understand and implement this simple idea into your own life.
Creation is the essence of entrepreneurship. Some would say it’s the meaning of life…to create something out of nothing, to manifest an idea into a tangible entity. Whether you like it or not, you’re a creator. I’ve heard a lot of people say “I’m not creative,” but I’m convinced that is just a limiting belief. Just because you can’t draw or paint a Picasso doesn’t mean you aren’t creative. Creation, or art, can come in SO many different forms…talking, moving, thinking, dressing, playing, organizing, cooking, building. As humans, we are designed to create, and we should embrace our own unique representation of whatever it is you do. Realize that you are in fact a creative individual.
An entrepreneur is simply a creator that harnesses a whole palette of different mediums of creation. Things like leadership, connecting with people, connecting others, innovating existing ideas, seeing things that don’t exist yet that people need, and designing a system to repeatedly deliver and market your creation.
A system is a set of processes designed to produce a consistent outcome. It’s also probably the ultimate business buzzword. The business system is what the entrepreneur creates. It is all of the departments of your organization working together, like HR, Finance, Operations, IT, Sales, Support etc…Usually, it’s a group of people organized in a specific way to produce a consistent result. The entrepreneur’s role is to design and execute the creation of these systems by hiring others to perform specific actions necessary to deliver your end result. NOT to actually execute the specific actions themselves…That’s the difference between owner and employee.
What makes a system a system is the “processes” part though. Every business owner knows they need them, but 99% won’t actually document or create their processes because they think their system exists in the ether as something you just “know”…ie. I have a system for brushing my teeth, but I don’t have a process written out. In order to scale your end result, or the solution you are providing, you’ll need to document these processes so that more people can help you create, replicate, and serve as many people as needed to reach your goals.
When I left the band in January, I made a commitment to myself that whatever I was going to create, it had to be solely focused on serving others. “What do I have to offer?” is something that’s constantly running through my mind. What is it about my unique abilities can I use to create value, or serve, another human being? How can I give more? What I realize is that giving is both selfless AND selfish, because it feels good to help others. It’s a bit of a paradox, but that’s why you should embrace it. Just don’t become an egotistical philanthropist, or this lady.
Service is simply delivering a value to another so that they can experience a benefit they didn’t have before. A value can be monetary (this will save someone money), time-based (this will save someone time), feeling-based (this will make you feel good), or pretty much anything that directly contributes to the biological needs of other humans. See the chart below and think about the ways you can INCREASE all of these things:
Maslow’s Hierarchy of Needs
By the way if you can manage to balance MY homeostasis, I’ll hook you up…it’s in constant flux. Honestly there’s an infinite amount of ways to deliver value and serve others, no matter how big or how far you want your value to reach. I recommend going big and delivering a TON of valuable solutions to people, and create a system to get it into the right hands. Ideally, you want to serve the people who will directly benefit from that value. Don’t try to sell a cat to a dog-lover. In exchange, you can charge an amount of money that is perceptually LESS than the value you’ve given to that person.
In order to do this, you must harness your power of creation. Become aware of the systems that make up our world. Then, find a way to deliver value that satisfies a need, and create a system that serves others. Simple right? That’s all business really is…no need to overcomplicate it. Understand and implement this idea and you’ll never go broke.